Global Campaign — Pushing for Change

We set out to craft a brand narrative that seamlessly unified multiple business units, illustrating the powerful throughline between consumers, sustainable technology, and responsible business practices.

Partnering with Panasonic, we worked to transform an overarching vision into a visual journey that resonates on a personal and emotional level. Through scripting, storyboarding, production, creative direction, and post-production alongside our VFX partners Scholar, we're proud to have produced Panasonic's "Pushing for Change" campaign—a true reflection of the innovation driving meaningful impact.

Credits

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Credits

Client: Panasonic

Production Agency: Phelps Creative House

VFX: Scholar

Production

Executive Creative Director: Joshua Phelps

Director: Grace Gordon

Creative Director + Writer: Mike King

Executive Producer: Yasuhiro Fukuda

Director of Photography: Brandon Davis

Art Director: Callie Starnes

Production Manager: Beth Sluser

AD: Matthew Brown

Brand Liaison: Andrew Sheldon

Gaffer: Ted Ayd

Key Grip: Jason Hubert

Grip: Elliott Snell

Audio: Jason Morris

HMU Artist: Janis Lozano

Set Decorator: Kady Dulny

PA/Media Manager: Patrick Dowell

PA: Grant Bork

Drone Operator: Spencer Valdez

Drone Camera Operator: Ben H.

Female Talent: Andrea Andrade

Male Talent: Jon Rust

Solar Installation Team: MCH Solar

Post

Post-Production Supervisor: Grace Malone

Editor: Matthew Brown

Sound Design and Mix: Matthew Brown

Colorist: Derrick Yuen

VFX Design + Animation

Creative Director: Chris Finn

Associate Creative Director: Madison Ellis

Executive Producer: Peter Hullinger

Head of Production: Nicole Smarsh

Producer: Mary Mondrus

Designers: Terry Lush, Craig Stouffer, Andrew Tan, Olive Welsh

3D Generalists: Terry Lush, Craig Stouffer