Global Campaign: Green Impact
Panasonic came to Phelps Creative House with an ambitious idea: Take three world-renowned athletes (Nathan Chen, Naomi Osaka, Micheal Phelps) and quite literally change the world around them, showing the potential effects of climate change in a matter of seconds.
From first concept to final deliverables, our team provided the creative direction and production management needed to bring Panasonic’s complex vision to life, in just under 3 months' time.
This included partnering with The Mill, a global creative studio trusted in VFX, to produce, direct, and create the cinematic visual effects for each athlete's spot.
Together, we created a "hero" spot dedicated to each athlete, as well as an "Anthem" that combined the three pieces to tell the full campaign story.
Once completed, the spots aired on ESPN nationally and were broadcasted to multiple countries around the globe. The video campaign has also reached tens of millions of viewers over multiple social channels online.
The spot has been recognized by MusicBed as an Official Selection for their MusicBed Awards, which celebrate breakthrough moments where music and moving picture combine to create something truly special.
Inside the Campaign
Credits
Credits:
Client: Panasonic
Production Agency: Phelps Creative House
Production + VFX: The Mill
Production:
Campaign Writer and Creative Director: Mike King
Executive Producer: Yasuhiro Fukuda
Executive Creative Director: Joshua Phelps
Director: Bowe King
Producer: Ben Leiser
DPs: Adam Carboni, Billy Peña
Athletes: Michael Phelps, Naomi Osaka, Nathan Chen
Agent: Michael Lynch
Production Coordination: Callie Starnes, Beth Sluser
Post:
Campaign Writer and Creative Director: Mike King
VFX Executive Producers: Tracey Khan, Peter Hullinger
Executive Producer: Yasuhiro Fukuda
Executive Creative Director: Joshua Phelps
Producer: Mike Trivisonno, Sheila Lobo, Justin Matzen
Creative Director: Bowe King, Andrew Pellicer, Gavin Wellsman
Editors: Charlotte Carr, Grace Malone, Matthew Brown
Edit Assist: Joseph Zappulla
Colourist: Kris Smale
Colour Producer: Nubia Lima
Colour Assist: Joni Brandenburg, Rachel Philips
Sound Design and Mix: Matthew Brown
Shoot Supervisor: Todd Sarsfield, Anton Anderson
2D Lead Artist: Theo Maniatis, Anton Anderson, Sasha Djordjevic
3D Lead Artist: Justin Kurtz
2D Artist: Dan Giraldo, Lindsey Fry, Jose Arauz, Michael Almodovar, Katelyn Morancie, Tara Holland
3D Artist: Badin Wongsawat, Andrea Niedda
Finish Artist: Anton Anderson, Theo Maniatis, Sasha Djordjevic
Matte Painting: Charles Lee, Derry Frost
Art Director: Maxim Goudin
Designers: Jessica Li, Carlos Nieto
Storyboards: Matt Jones
Production Coordinator: Allison Hemingway, Alexandria Adams