Wine Training Series

We are firm believers that training videos shouldn’t be boring.

With that, we were challenged to take a 2 hour-long in-person training seminar and restructure the content for a series of 10-minute training videos — enabling our client to reach and educate more users on their new wine pairing sales tool.

 Throughout, we partnered with the sommelier trainers to help format and script the necessary content for their viewers. It was critical that viewers not only absorb the wine pairing sales approach, but also learn to physically navigate their new online software. Clicking through menu pairings, exploring recommended wines, preparing a short list. With this in mind, we structured the multi-camera shoot to include a camera dedicated to capturing the software in use.

This 1-day shoot took place on-location at a hotel, where we set dressed shelves with featured wines and directed each trainer towards a conversational delivery. Pairing this together in post with the unique branding, like a red wine with steak, we were excited to see these videos roll out into their training program. Cheers!