Much like the products featured in this spot, we never back down from a challenge.

The dramatic — almost frozen in time — final effect in this piece is credit to a smooth 20 foot run done in less than 5 seconds. This creative concept really paid off by putting the viewer right in the moment. Inch by inch, second by second, there is enough time to soak up the action-packed environment.

Through research, careful set deign, and precise wardrobing, we were devoted to being as authentic as possible in building out each of these scenes. We had the opportunity to feature local first responders in this spot who could add legitimate details and give insight into how these tools are used on-the-scene. A special thank you to the Brownsburg Fire Department and all the consultants who helped make sure this piece would resonate with it's audience.