Sometimes actions really do speak louder than words.  As part of “The Temperature Wars” campaign, we sought to bring the all-too-relatable struggle for the perfect home temperature to life with a comedic twist.

The broad goal was to make a few fun spots to tease a line of Inverter HVAC products, targeting residential homeowners and contractors.

We concepted and narrowed in on the feature that made these inverter products unique to most whole home systems — the fact that you can have different temperature zones throughout one home. You can imagine how that might ease the tension between the cold and warm-blooded family members common to most households.

As we set out to spearhead this campaign, we provided services in Creative Direction, Scripting, Casting, Art Direction, Production, and Post-Production.

The end result was a dramatic Stare Down and a brand solution spotlight that is well worth the upgrade.